A pillar spiral three floors staircase with no need additional be needed for construction in engineering. Based on this project profiles and steel stairs design standards, the appearance and the form of structure of the stairs be designed. And the spiral staircase’s overall modeling set. Calculated on the strength and deformation be analyzed by finite element analysis software.
This may be hard for you to come to grips with but “marketing is a process, not an event.” It can be compared to breathing. You can’t live very long from a single breath. It takes many breathes, one right after another. Marketing is the same. You will not attract, obtain, and keep customers with one marketing action. You keep breathing to stay alive.
You keep marketing to generate leads, make the phone ring, cause people to ask for your product, visit with you, request for more information or try a test run.To understand how to think and approach marketing for your business, it may be helpful to understand my definition of marketing: Marketing is everything you DO or SAY that your ideal customer SEES and HEARS.Below you will find the seven essential steps that address to day’s marketing and sales challenges for organizations and small businesses. I’ve developed these 7 steps for creating marketing success from working and having discussions with businesses owners and CEOs over the years. Develop vision before strategy.Vision and strategy are both important to your marketing success. But there is a priority to them.
Vision always comes first. If you develop a clear vision, you will attract the right strategy. If you don’t have a clear vision, no strategy will save you.Once you get clear on what you want, the how will take care of itself.Most leadership and business owners don’t take the time to ask, “What are my marketing goals and what is my marketing vision?” Devoting time and energy during your planning process is the most important aspect of any successful marketing implementation. Focus on the customer experience.Nothing matters more to a business than how they make customers feel. How the customer feels determines whether your business survives or sinks. The secret to every businesses growth is word-of-mouth marketing, not the marketing done in the pages of a magazine, newspaper, trade publication, on TV, or other media outlets.Word-of-mouth is generated because you made the referable. If someone chooses to refer your product or service, I then call that a “referable experience” because that’s what we share, our experiences with a product or service.
(Products includes your blog, podcast, newsletter, online radio show, and more.) 3. Become the new media company.Today you must commit to creating content much like a publisher might. Not just any content though, you need to create content that works as marketing.The Internet has disrupted the traditional sales process, allowing the prospectivecustomer or client to begin on their own terms via search and social media. This meanssavvy business owners or marketing departments must adapt to the information-empowered prospect in a fashion that more resembles courting than it does selling.The best way to produce content that works as marketing is to have it focus on the problems and desires of prospects and customers.
It’s all about delivering independent value with content before you attempt to make the sale. Adapt the engagement model.I often say that, “your website is for you—one-way conversation, while your blog is for prospects—two-way conversation.” (Note: My point is not that you need a blog but that you need a way to communicate with prospects.)The majority of today’s purchase decisions involved some amount of research online. Your business must be easily found online, easily engaged online, and easily communicated with online. This requires a focus on:. Content Marketing,. SEO and. Social Media participation.The smart way to approach this is to treat content marketing, social media and search engine results as aspects of a holistic strategy necessarily centered around content.Of course, this also means integrating your online presence and activity into every offline business function.
5. Educate to generate and close.Don’t think of yourself as a salesperson but as a educator and partner to your prospect. This healthy mindset improves both your perspective and your chances of closing.Realize that you have an opportunity to educate your prospects to succeed at whatever they wish to succeed at. As soon as possible, learn what it is that your prospect wishes to succeed at, and then show how what you are selling can make that success achievable.You can educate them through:. workshops. seminars. webinars. teleseminar. classes.
blogs. newsletters. infogrpahics. slide shares6. Develop a selling process.In the same way that your marketing generates leads, you need to also take that same approach when a prospect wants to learn more. Have a well thought out road map that every new lead walks, a way to develop trust and rapport, and a proven process for orienting new clients can positively influence the bottom line conversion results you experience.
Create a marketing calendar.The one thing that is finite for any business is time. There is always more month than time.So you must identify how and when you would like to launch your program to market your products and services. By creating monthly projects and themes, weekly action steps, and daily marketing appointments, you keep the focus, enthusiasm, and creativity on marketing.Follow your even if it doesn’t seem to be producing results. Avoid the temptation to alter it for at least a few months. Give it time, remember process not an event.Question: What would happen if you started to view your marketing as the process described above?
ResultsFrom a design point of view, the National Codes of Construction (NCC), formally known as the Building Codes of Australia (BCA), the essential technical regulation for all building design and construction, primarily addresses the concepts of ‘egress’ and ‘travel distance’ for escape in the event of fire, and building access in terms of universal access. Additionally, The Property Council of Australia’s Guide to Office Building Quality prioritises lift performance criteria along with the quality and experience of lift use as a major grading factor. There is no provision in either set of standards for staircase quality and experience. What this study adds:.To date in WA little is known about the implications of building design, and in particular, workplace design on the promotion of health. This paper seeks to highlight this gap.This paper asks questions of the design of stairs and lifts in new buildings, the standards that dictate grading systems, and performance brief requirements.The implications of this discussion identifies the need for case-study evidenced-based research to test how new building designs are implicated in health promotion strategies, for sedentary behaviour in particular, and required policy development to help improve practice. BackgroundBuildings are primarily social objects—their forms provide answers to questions we ask about ourselves. Everything about a building has a social meaning—its form, function and spatial structure are each capable of analysis.In the workplace, full-time employees are more likely to be overweight or obese (63%) than part-time workers (51%).
Office-based employees spend half of their waking hours at work in sedentary behaviours. Office environments increase workers’ risk of overweight/obesity and chronic disease by limiting the time available for physical activity.Approximately six out of 10 adults do not meet Australia’s recommended physical activity guidelines for health benefits (30 minutes of moderate physical activity on most days of the week). The sedentary nature of work combined with changes in methods of transport has contributed to the decline in levels of physical activity. The nature of working has changed from manual labour to predominantly physically inactive duties. As a consequence, it is estimated that 45 per cent of people now work in a sedentary type job where they spend most of their time sitting.Contemporary health promotion places a strong emphasis on the influence of the physical environment on people’s health behaviours, with an acknowledgement of the need to address the environmental determinants of physical activity behaviours. Assessing environmental influences on health behaviour is paramount to good health promotion.
Given the limitation of education and behavioural interventions for physical activity it is imperative that more environmentally focused intervention be put in place.Workplace design has changed considerably over recent years and it is predicted that these changes along with workplace innovation will continue in line with everevolving technologies. The work of Francis Duffy, in particular, has led the discussion on future office design. Research has established through many studies that workplace design has an effect on productivity, satisfaction and co-worker interaction. However little is known about the relationship between workplace design and health promotion strategies as applied to the reduction of sedentary behaviour.Likewise, from a health promotion perspective, there is a paucity of workplace programs, particularly those that incorporate environmental intervention to address sedentary behaviours. More evidence is required to provide practitioners with practical information for the translation of research into practice.From a design point of view, the National Codes of Construction (NCC), the essential technical regulation for all building design and construction, addresses egress and travel distance for escape in the event of fire and building access in terms of universal access. There is no provision in the codes for health promotion through design-led movement strategies.This qualitative paper and the ensuing quantitative research will provide a unique opportunity for inter-disciplinary collaborations (health promotion and architecture) to come together to begin to address the literature gap relating to the impact of environmental intervention on the sedentary behaviours of office workers.
The new contribution to the research area lies in the close analysis of our workplace buildings and the guides that inform them through the lens of health promotion initiatives and the images that represent them. AnalysisBy analysing relevant aspects of building codes and standards we can ascertain the parameters that architects, developers and clients must address to build a new office building.
This information can be used to hypothesise what impact, positive or negative, these might have on sedentary behaviour in the workplace.The design and construction of buildings in Australia are dictated by strict building regulations. The National Construction Codes (NCC) cover all aspects of design and construction performance.
In the case of office buildings (Class 5) there is a strong emphasis in the Codes on performance in the case of fire (compartmentalisation and construction of fire stairs, egress or travel distance to exits) and the principles of universal access, in line with the Disability Discrimination Act 1992, which determine building accessibility performance.In addition to the NCC, the Property Council of Australia has published its own guidelines A Guide to Office Building Quality. These specifications are concerned with a very different aspect of the proposed building design. Primarily they assess building quality from a commercial viewpoint and are used by developers, financial institutions and real estate agencies to determine building valuations, rentable incomes and investment potential.
There are set strict parameters for the design of new office buildings to be categorised as Premium, A Grade or B Grade. However, quality from the perspective of user-satisfaction is not assessed and does not form part of the specifications.Of particular note to this research on sedentary behaviour is the section in the Property Council guide outlining the requirements for the provision of lifts and staircases. In the overall descriptors a ‘Premium’ office building is described, among other things, as one with prestige lobby and lift finishes with a high quality lift ride.
Similarly, an ‘A Grade’ office building has good quality lobby and lift finishes with a good quality lift ride. There is no requirement in this guide for stair quality or finishes. DiscussionBased on the scenario above, on entering a brand new medium-scale, A Grade buildings in Perth we are now faced with a wall of lift cars, with shiny automatic doors, ready to transport us within 30 seconds to the first floor. In contrast, in order to reduce our sedentary behaviour, we may choose to push open the fire door to the concrete-encased, emergency-lit, minimal-dimensioned fire stairs.The level of ambience and finish invested into the spaces supports this argument. The lift is shiny and inviting, with mirrors, carpeting, music, and designed as an extension of the lobby space; the staircase is unfinished, dull, dim and uninviting. The stairwell has the feeling of a back-of-house space or service space. The lift is clearly a front-of-house space where the quality and style of the A-Grade building is displayed.
Further, the lift doors welcomes you by opening automatically with a press of a backlit button. By contrast, the fire-rated door-closer on the stairs requires extreme exertion and often two free hands. The warning signage on the door states that you are entering an emergency zone. User concerns that the exit may be locked or even alarmed are often valid. By contrast, the lift signage suggests that it should be used everyday, but not in the case of an emergency.Health promotion strategies have been employed throughout the world to encourage stairs use over lift use. In Australia the “Take the stairs instead” poster , part of the 2008-2010 Find Thirty every day ® campaign (23), depicts a wide, bright, inviting and colourful stairs. The design of the stairs invites use through the combination of the generosity of the space, the size of the treads and the quality of finish.
In reality: Taking the stairs insteadThe design of spaces in buildings is a strong indicator of behavioural norms. Layout, fixtures, finishes and signage determine how a space is to be used. In a contemporary workplace organisation there is a conflict between the corporate expectation of efficient concentrated daily work ethics, and the individual concern of staff members to be active and physically fit for work, avoiding absenteeism. A similar conflict is visible between efficient workplace design and efficient workplace health promotion strategies. ConclusionThe health promotion figures suggest that there is a growing problem of sedentary behaviour for office workers. When combined with increasing working hours and laboursaving technologies such as electronic document transfer, we are faced with a serious health crisis for our workforce.The design of workplace buildings, and particularly the design of vertical movement paths through lifts and stairs, is promoting sedentary behaviour in contradiction to health promotion initiatives. PEER REVIEWNot commissioned.
Externally peer reviewed.CONFLICTS OF INTERESTThe authors declare that they have no competing interestsFUNDING2012 Healthway WA Health Promotion Research Starter Grant: 'The impact of workplace design on sedentary behaviour: A case study.' Centre for Sport and Recreation Research, Curtin University.
WA Centre for Health Promotion Research, Curtin Health Innovation Research Institute, Curtin University.ETHICS COMMITTEE APPROVALN/APlease cite this paper as: McGann S, Jancey J and Tye M. Taking the stairs instead: The impact of workplace design standards on health promotion strategies. AMJ 2013, 6, 1, 23-28.